If you want to keep yourself updated about the latest happenings on your ad units and keep track of the exact number of clicks and impressions there then URL channels are the best tools that you can make use of. These channels also help you trace the ad placements, sizes and colors that are the most profitable for you. So in order to enable you to do all this and more Google AdSense optimization specialists from Mountain View have designed videos that contain everything that you need to set up channels in your own AdSense account.
The Google Ad Planner Publisher Center was introduced earlier this year to help you devise better ways to make you site more attractive to people. This means that Google Ad Planner Publisher Center helps you advertise your site better so that you draw more visitors towards your website and consequently make more profits. Now Google have released the new and improved version of this Ad Planner that will make this experience of advertising your site even more worthwhile and interesting than it already was. The only possible hitch that could arise is the fact that this is, as of now, only available in English.
In a recently held Content revenue Strategies conference in New York, Google announced launch of a new Ad sense Interface in a limited beta. This conference was aimed at helping small and mid sized publishers maximize Ad Sense revenue, increasing revenue opportunities via contextual optimization technologies, advertising network exchanges and the latest affiliate/lead generation alternatives. This new interface introduced in the conference, will initially be tested on a small group of publishers and is considered a sleeker and better version of Ad sense. It is based on the feedback received from the publishers and will address three main areas.
Analytics is all about deriving useful information from data. In the last decade, analytics has evolved from merely data crunching to powerful decision making platform. The importance of data for websites is even more important in making decisions since most of the information available is either unclear or incomplete. Visitor behavior for a website is as important as a consumer behavior for a brand or product. The idea is to sell better.
Web Analytics as we call it, is the collection, analysis and reporting of the data on web to understand visitor behavior on web usage.
In another attempt to bridge the gap between users, Google is now introducing its unique service which help the advertisers to understand what an individual is interested in. The aim is to get the advertisers know their clientele better and the users to find a common ground where they can connect with each other.
This has been made possible by integrating two of Google existing services, Adsense and Friend Connect. The process of using this service is simple. Once a user/advertiser logs on to his or her Google Friend Connect, they will find an Interest section which helps them create a platform for connecting with the visitor. Here visitors to a site can get to know each other better by sharing details about themselves that are relevant to the site they are on. The advertiser can also post some site related quiz or a poll which will automatically be featured in visitors friend connect public profiles for the site which is accessible for all to see. For instance, if an advertiser runs a travel site, he can ask places last visited, locations preferred etc. This will take business networking to a whole new level where the advertisers will be able to understand their visitors and can then lead to a more customized packaging of their site.
