During the past 2 weeks, Adsense Team walked you through the basics of URL and custom channels. In the final episode, Laurence Moore talks about the two ways in which advertisers can target your website: contextual and placement targeting. You’ll also learn how to make your channels targetable by advertisers and label them with information such as size, location, and audience so the advertiser can easily find your channels and make an informed decision when choosing to target your site.
This second part of the series on channels will deal with custom channels. You must be wondering why you need custom channels. Well custom channels are basically required to keep track of how your ad units are performing. All this and more will be explained to you in detail by Boyar Naito. There are three things that are extremely crucial here. These three essential elements are ad size, ad location, and page content. In addition to this there is another thing that you need to take care of. You should also be able to deduce results from this data and then figure out what is the best for your site and what is not. You can keep your eyes on this page for more information regarding targeting channels.
If you want to keep yourself updated about the latest happenings on your ad units and keep track of the exact number of clicks and impressions there then URL channels are the best tools that you can make use of. These channels also help you trace the ad placements, sizes and colors that are the most profitable for you. So in order to enable you to do all this and more Google AdSense optimization specialists from Mountain View have designed videos that contain everything that you need to set up channels in your own AdSense account.
The Google Ad Planner Publisher Center was introduced earlier this year to help you devise better ways to make you site more attractive to people. This means that Google Ad Planner Publisher Center helps you advertise your site better so that you draw more visitors towards your website and consequently make more profits. Now Google have released the new and improved version of this Ad Planner that will make this experience of advertising your site even more worthwhile and interesting than it already was. The only possible hitch that could arise is the fact that this is, as of now, only available in English.
In a recently held Content revenue Strategies conference in New York, Google announced launch of a new Ad sense Interface in a limited beta. This conference was aimed at helping small and mid sized publishers maximize Ad Sense revenue, increasing revenue opportunities via contextual optimization technologies, advertising network exchanges and the latest affiliate/lead generation alternatives. This new interface introduced in the conference, will initially be tested on a small group of publishers and is considered a sleeker and better version of Ad sense. It is based on the feedback received from the publishers and will address three main areas.
